by Craig Juntunen
The tour ignited a national conversation about the significance of family to a child, and the Step Forward for Orphans March represents the initiating event of the UNSTUCK social movement. At the heart of the tour and the march was a core message that kids belong in families, not in orphanages. Social movements have been great agents of change over history, because political systems don’t move proactively, they react. What history tells us is when the people will lead, the leaders will follow.
There have been many social movements throughout history that have dramatically changed the societies in which they occurred. As we begin to grow the UNSTUCK movement it is important to examine the successes and failures of other movements to try to understand where they come from, who participates in them, how they succeed, and how they fail. As I have looked at other social movements it is easy to see that social movements do not just happen; they require many resources and have many stages through which they develop. In other words, people do not suddenly become upset with a social issue and then instantly form a social movement with a coherent ideology that is capable of producing real social transformation.
Social movements are not eternal, they have life cycles. They are created , they grow and they either succeed or fail. At the heart of any social movement is communication, because communication drives everything and influences everyone. Society, organizational, and even individual transformation is a result of communication. When we take new information, and begin to re-examine our current values based on new information the stage is set for social change to occur. The UNSTUCK movement can produce change and effectively promote adoption as a solution for the world’s at risk children. Getting kids out of orphanages and into families is about cultivating a global dialogue about the importance of a family to every child. It comes down to communication.
The UNSTUCK movement is in the early stages of forming , and one of the keys to mobilizing a population is to make the issue real. I believe we have to move the population from being sympathetic about this issue to becoming passionate about this issue. A sure fire way to form this passion is to have everyone go to a orphanage and witness first hand the compromised life style these children are living. Everyone I have known who has visited an orphanage, including me, has walked away with a passion to get involved. Unfortunately this mass visitation to orphanages is impractical , and that is the reason we made STUCK.
STUCK gave us an opportunity to humanize the issue. Instead of communicating with bar charts and graphs, STUCK put a face on the crisis in international adoption and has potential to make children living outside of parental care a relevant social issue.
With this UNSTUCK MOVEMENT BLOG we have an opportunity to take what we did with STUCK to the next dimension by having people share their personal STUCK story on this blog.
The first video I want to share with you , to extend our desire to humanize this crisis, and to make this issue real is a video by Ruth Kerr. Please watch this video. Share this video. AND if you have your own STUCK story, make your own video (under 2.5 minutes please) then send it to us and we will publish your video too on this blog. The more stuck videos like Ruth’s we receive and share the more interesting our message will become.
People are influenced by communications, and movements are formed when enough people come together with a common goal. If you reflect on the history of mankind you will recognize that groups of people formed movements and movements changed the world.
Our key driver of having the UNSTUCK MOVEMENT produce real change is by communicating. Please watch this video, and share it. This is about real kids, with real consequences and represents the heart of our movement.